How much does a restaurant website with online ordering cost? (2026)
Real price ranges: a restaurant brand site, a site with direct ordering and reservations, or a SaaS subscription. What drives the price, the hidden costs, and when it pays for itself.
The short answer for the Polish market in 2026: a restaurant brand-and-menu site runs 6,000–12,000 zł, a site with direct online ordering and table reservations is 10,000–18,000 zł, and entering through a subscription system starts around 150–500 zł per month. Here's where those numbers come from — and which option fits your venue.
Pricing at a glance
| Option | Cost (PL, 2026) | Best for |
|---|---|---|
| Brand site: menu, contact, map | 6,000 – 12,000 zł | venues that don't sell online |
| Site with ordering + reservations | 10,000 – 18,000 zł | restaurants done paying commission |
| Subscription SaaS on your own domain | from ~150–500 zł/mo | fast start, small budget |
| Care plan after launch | from ~300 zł/mo | all of the above |
These ranges assume the work is done properly: designed for your brand (not a re-skinned template), fast on a phone, visible in Google. Cheaper exists — the question is whether you want to own a website or a problem.
What actually drives the price
- Online ordering — cart, payments (BLIK, cards), and getting the order into the kitchen (printer or screen). The biggest jump in scope and in value.
- Table reservations — a form is not a system; a real one knows your tables, hours and holiday exceptions.
- A menu you can edit yourself — restaurant prices change constantly; if every edit needs a developer, the system has failed.
- Photos and copy — in gastronomy, photos are the offer. A shoot is often a separate 1,500–4,000 zł and frequently the best money in the project.
- Two languages — in tourist cities an EN version is real orders, not a gadget.
- Local SEO — structure for phrases like "sushi Śródmieście", venue schema, Google Business Profile wiring.
The cost nobody mentions: commissions
A 14,000 zł website sounds like an expense — until you price the aggregator fees. At 25% commission, a restaurant pushing 24,000 zł of monthly online sales through platforms loses 6,000 zł every month. A direct channel pays for itself within a quarter, then simply keeps paying you. Full math here: your own ordering site vs aggregators.
Custom build or subscription?
- Subscription SaaS (like Gastronaut, which I built and run) — low entry, ordering and reservations from month one, a flat fee instead of commission. The best start for a small or mid-size venue.
- Custom site — full brand control and non-standard needs (multi-location, events, catering, custom integrations). More upfront, but it's an asset you own.
- Hybrid — a custom brand site with a SaaS ordering engine underneath. That's how Sushi Zushi works: premium brand design on top, a system taking orders and reservations 24/7 below.
What a proper quote must contain
- Concrete scope: pages, languages, menu editing, payments, kitchen printing.
- Performance and SEO written down as requirements, not vibes.
- Care after launch — hosting, backups, updates, monitoring. I include the first year in the project, then from ~300 zł/mo, cancel anytime.
- Clear ownership: the domain, content and code are yours.
Common questions
Isn't a delivery-app listing plus Instagram enough? For being discovered — sometimes. For margin and a customer base of your own — no. On a platform, the customer belongs to the platform.
I have a site from 2018. Renovate or rebuild? If it can't take orders, struggles on phones, or can't be edited — a rebuild is usually cheaper than a deep renovation.
How long does it take? Brand site: 2–4 weeks. Ordering site: 4–8 weeks, driven mostly by content and photos.
Running a restaurant and want a number for your case? Send me two sentences about your venue — I'll reply with honest ranges and what I'd do in your place.