How much does a business website cost in 2026?
Honest price ranges for a landing page, a company site, and a shop — what actually drives the number up, and the ongoing costs nobody puts in the quote.
A fair answer up front: in Poland in 2026, a simple business website starts around 4 000–8 000 PLN, a multi-page site or small shop runs 12 000–30 000 PLN, and a custom web app or SaaS starts near 30 000 PLN and climbs from there. The range is wide because "a website" can mean five very different things.
Here's how to place your project inside it.
The short answer
| What you need | Typical starting range (PL, 2026) |
|---|---|
| One-page landing (sales / event) | 4 000 – 8 000 PLN |
| Multi-page company site | 8 000 – 20 000 PLN |
| E-commerce (small–mid) | 12 000 – 40 000 PLN |
| Web app / SaaS (custom) | 30 000 PLN and up |
Templates and no-code tools (Wix, Squarespace) are cheaper up front — a few hundred złoty a year — but you pay it back later in conversion, performance, and the day you outgrow them.
What actually drives the price
- Scope — number of pages, languages, and unique templates.
- Design — a custom, on-brand design vs. a bought theme.
- CMS — do you need to edit content yourself? That adds setup.
- E-commerce — products, payments, shipping, each integration is real work.
- Integrations — CRM, booking, POS, email, analytics.
- Content — copywriting and photography are often the hidden 30%.
- SEO & performance — being found and being fast aren't free, but they pay back.
The cheapest quote is rarely the cheapest project. A 2 000 zł site you rebuild in a year cost you 2 000 zł — plus a year.
Freelancer vs. agency
An agency quote carries account managers, sales, and office overhead — often 30–50% on top of the actual work. With one senior person, that margin goes into the build instead. The trade-off: an agency has more hands for huge, parallel scopes. For most small-business projects, one accountable person is faster and cheaper.
The costs nobody quotes
A website isn't a one-time purchase. Budget for:
- Domain — ~50–100 PLN/year.
- Hosting — from near-free (static sites) to a few hundred złoty a month (apps, shops).
- Maintenance — updates, security, backups, small changes; usually a small monthly retainer.
- Content — keeping it current is what keeps it ranking.
So what should you budget?
Pick the row above that matches your goal, add ~20% for content you don't have yet, and treat maintenance as a line item, not a surprise. If you're not sure which row you're in, that's exactly what a 30-minute call sorts out.
See what each tier includes on the services page, or send two sentences about your project for a real quote.