A construction company website: what it needs so investors trust you
Investors check a contractor online before they call. What a construction company's website should contain to build credibility — using Bau und Technik as the example.
The short answer: a construction company's website isn't there to "look nice". It has to answer one question for the investor — can this firm be trusted with a few million? — before they ever pick up the phone. If it doesn't, you lose enquiries you will never hear about.
Here is what that means in practice, on the site I built for Bau und Technik.
The problem: 15 years of work nobody could see
Over 120 completed investments, nearly 98,000 m² built, from production halls to heritage buildings. And an online presence that showed none of it. Private, corporate and public investors had nowhere to verify the contractor's credibility.
In construction that is expensive. Decisions take a long time, the sums are large, and the person on the other side often has to justify the choice of contractor to a board or a committee. The website is their evidence.
Five things an investor looks for
- Numbers, not adjectives. "An experienced company" means nothing. "120 investments, 98,000 m², 15 years" does. The numbers belong on the first screen.
- Projects with references. Not a photo gallery but specifics: what the building was, the scope, who the investor was. One named reference is worth more than ten photos.
- An organised offer. General contracting, modernisation, appraiser valuations, advisory for KPO- and EU-funded investments — the investor must find what they came for within seconds.
- Proof of competence. An expert blog isn't for Google (though it helps). It's for the person checking whether the firm understands their problem — operating costs, financing, deadlines.
- A simple path to contact. A phone number and a form on every page. An investor won't go hunting for a "Contact" tab.
What I built
A professional corporate site that organises the full offering and presents completed work in numbers, with investor references. Plus an expert blog and a clear path to contact — in an aesthetic that matches the scale of the projects: serious, without ornament.
The site runs on WordPress because the company adds new projects and articles itself. That matters: a contractor's portfolio that stops in 2023 makes a worse impression than no portfolio at all.
What to avoid
- Stock photos. An investor spots them in a second. One real photo from a site beats ten bought ones.
- "We do everything" offers. A list of forty services with no hierarchy says the firm doesn't know what it is good at.
- A site nobody updates. If you have no one to add new projects, plan for it from the start — or order a care plan.
What it costs
A multi-page company site starts at 9 900 PLN net with me and usually takes 4–6 weeks. What takes longest is usually not the code but gathering material: project descriptions, photos and references. It is worth collecting them before the project starts. Details are on the services page.
Does your company have a track record that can't be seen online? Tell me what you do and who you build for — I'll tell you what to show first.